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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2021-2022 Johnstown Campus Catalog 
  Oct 02, 2023
2021-2022 Johnstown Campus Catalog [Archived Catalog]

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Minimum Credits: 3
Maximum Credits: 3
This is an advanced course that builds on MRKT 1620 and 1630 and provides an intense immersion in the management of a social media presence for a brand. The course essentially places students in a real world simulation of the day to day operation of an array of social media applications and best practices. Students will work as content marketing teams to promote and generate earned media for community and corporate events as a capstone of the course. This course may be taught in a special environment like those found at digital agencies.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600

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