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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2021-2022 Johnstown Campus Catalog 
  
 
  Dec 01, 2021
 
2021-2022 Johnstown Campus Catalog
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MRKT 1620 - MARKETING TOOLS AND ANALYTICS


Minimum Credits: 3
Maximum Credits: 3
An intensive hands on course that identifies the key statistical metrics used in the Marketing field, and then provides students with concrete real world experiences in the analysis of these metrics associated with marketing analytics and ROI for investment in traditional and new owned, paid and earned media channels. The course will examine statistical theory and traditional metrics such as awareness and market share and then examine cutting edge statistical tools such as the suite of metrics available in Google Analytics.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600


Click here for class schedule information.



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