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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2021-2022 Johnstown Campus Catalog 
  
 
  Dec 01, 2021
 
2021-2022 Johnstown Campus Catalog
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MRKT 1690 - MARKETING MANAGEMENT


Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focuses on the major decisions facing marketing professionals in their attempt to meet consumer demand while achieving corporate objectives. Emphasis on case analyses, and the development of a marketing plan for a “real world” client.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 1600 and MRKT 1610 and MRKT 1620


Click here for class schedule information.



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