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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2021-2022 Johnstown Campus Catalog 
  
 
  Dec 04, 2021
 
2021-2022 Johnstown Campus Catalog
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MRKT 1610 - MARKETING RESEARCH


Minimum Credits: 3
Maximum Credits: 3
An intensive “hands-on” course which integrates the concepts learned in undergraduate studies of marketing and statistics. The course is designed to enhance understanding of why and how organizations conduct market research to develop and deliver innovative goods and services.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600


Click here for class schedule information.



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