Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  Dec 04, 2021
 
2016-2017 Johnstown Campus Catalog [Archived Catalog]

Add to Portfolio(opens a new window)

BUS 1582 - INTERNET MARKETING


Minimum Credits: 3
Maximum Credits: 3
This course is an exploration of various potential applications of internet marketing in addition to the evolving role of e-commerce. Topics include web business models, online branding, creating community and commitment, online research and the impact of the internet on b2c and b2b enterprises. It should be noted that this is a marketing strategy course. It does not involve hands-on applications of the technology, but it does assume a user-based understanding of the web and associated information technology and the ability to use the internet for research purposes.
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 0510  with minimum grade of C-


Click here for class schedule information.



Add to Portfolio(opens a new window)
Catalog Navigation