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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  May 14, 2024
 
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2016-2017 Johnstown Campus Catalog [Archived Catalog]

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BUS 0510 - PRINCIPLES OF MARKETING

Minimum Credits: 3
Maximum Credits: 3
An introductory course in marketing. Examines the role of marketing in our society and within the organization. Emphasis is placed on marketing mix issues: product, place, price, and promotion.
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis


Click here for class schedule information.


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