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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2022-2023 Johnstown Campus Catalog 
  May 27, 2024
2022-2023 Johnstown Campus Catalog [Archived Catalog]

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Minimum Credits: 3
Maximum Credits: 3
This course is an exploration of various potential applications of internet marketing in addition to the evolving role of e-commerce. Topics include web business models, online branding, creating community and commitment, online research and the impact of the internet on B2C and B2B enterprises. It should be noted that this is a marketing strategy course. It does not involve hands-on applications of the technology, but it does assume a user-based understanding of the web and associated information technology and the ability to use the internet for research purposes.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600

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