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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2018-2019 Johnstown Campus Catalog 
    
 
  May 28, 2024
 
2018-2019 Johnstown Campus Catalog [Archived Catalog]

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MRKT 1630 - INTEGRATED DIGITAL MARKETING


Minimum Credits: 3
Maximum Credits: 3
This course is an exploration of various potential applications of internet marketing in addition to the evolving role of e-commerce. Topics include web business models, online branding, creating community and commitment, online research and the impact of the internet on B2C and B2B enterprises. It should be noted that this is a marketing strategy course. It does not involve hands-on applications of the technology, but it does assume a user-based understanding of the web and associated information technology and the ability to use the internet for research purposes.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600


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