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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2018-2019 Johnstown Campus Catalog 
  Jul 18, 2024
2018-2019 Johnstown Campus Catalog [Archived Catalog]

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Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focuses on the major decisions facing marketing professionals in their attempt to meet consumer demand while achieving corporate objectives. Emphasis on case analyses, and the development of a marketing plan for a “real world” client.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 1600 and MRKT 1610 and MRKT 1620

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