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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2018-2019 Johnstown Campus Catalog 
    
 
  May 28, 2024
 
2018-2019 Johnstown Campus Catalog [Archived Catalog]

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MRKT 1555 - EXPERT SYSTEMS IN MARKETING


Minimum Credits: 3
Maximum Credits: 3
Expert systems in marketing is designed to provide an awareness of terminology, concepts, advantages, applications, limitations, and trends in expert systems and their application to marketing. This course is structured so that students will learn the basic principles of knowledge engineering methodologies used to build expert systems, and to provide hands-on experience in building marketing based expert system prototypes. Typical applications covered will include reporting and tracking standard marketing reports and automating brand planning and budgeting.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis


Click here for class schedule information.



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