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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  Dec 01, 2021
 
2016-2017 Johnstown Campus Catalog [Archived Catalog]

Marketing, BS


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Marketing, BS

Faculty: Skip Glenn; John McGrath

Core Courses


  • ACCT 0115 ACCOUNTING PRINCIPLES 1
  • BUS 0100 INTRODUCTION TO BUSINESS
  • BUS 0350 MICROCOMPUTER APPLICATIONS FOR BUSINESS
  • FIN 0300 PRINCIPLES OF FINANCE
  • IS 0400 INTRODUCTION TO INFORMATION SYSTEMS
  • MGMT 0500 PRINCIPLES OF MANAGEMENT
  • BUS 1540 - LEADERSHIP IN BUS AND SOCIETY
  • MKTG 0600 PRINCIPLES OF MARKETING

Required Math


  • MATH 1021 BUSINESS CALCULUS

Required Senior Capstone


Marketing Required Courses


  • MRKT MARKETING RESEARCH
  • MRKT 1620 MARKETING TOOLS AND ANALYTICS
  • MRKT 1675 CONSUMER BEHAVIOR
  • MRKT 1690 MARKETING MANAGEMENT

Marketing Electives


  • COMMRC 1133 - INTEGRATED MARKETING COMMNCTN
  • IS 1410 DATA AND INFORMATION MANAGEMENT
  • IS 1415 WEB DEVELOPMENT
  • IS 1412 GRAPHIC DESIGN
  • JOURNL 1144 - PUBLIC RELATIONS 1
  • MRKT 1630 INTEGRATED DIGITAL MARKETING
  • MRKT 1635 SOCIAL MEDIA WAR ROOM
  • MRKT 1640 INTERNATIONAL MARKETING
  • MRKT 1645 SALES MANAGEMENT
  • MRKT 1650 PRODUCT MANAGEMENT
  • MRKT 1655 PROMOTION MANAGEMENT
  • MRKT 1660 PRICING MANAGEMENT
  • MRKT 1665 DISTRIBUTION MANAGEMENT
  • MRKT 1670 MARKETING SPECIAL TOPICS
  • MRKT 1671 MARKETING INTERNSHIP
  • MRKT 1680 ENTREPRENEUR’S IDEA LAB

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