2016-2017 Johnstown Campus Catalog [Archived Catalog]
Marketing, BS
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Marketing, BS
Faculty: Skip Glenn; John McGrath
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Core Courses
- ACCT 0115 ACCOUNTING PRINCIPLES 1
- BUS 0100 INTRODUCTION TO BUSINESS
- BUS 0350 MICROCOMPUTER APPLICATIONS FOR BUSINESS
- FIN 0300 PRINCIPLES OF FINANCE
- IS 0400 INTRODUCTION TO INFORMATION SYSTEMS
- MGMT 0500 PRINCIPLES OF MANAGEMENT
- BUS 1540 - LEADERSHIP IN BUS AND SOCIETY
- MKTG 0600 PRINCIPLES OF MARKETING
Required Economics Courses
Required Math
- MATH 1021 BUSINESS CALCULUS
Marketing Required Courses
- MRKT MARKETING RESEARCH
- MRKT 1620 MARKETING TOOLS AND ANALYTICS
- MRKT 1675 CONSUMER BEHAVIOR
- MRKT 1690 MARKETING MANAGEMENT
Marketing Electives
- COMMRC 1133 - INTEGRATED MARKETING COMMNCTN
- IS 1410 DATA AND INFORMATION MANAGEMENT
- IS 1415 WEB DEVELOPMENT
- IS 1412 GRAPHIC DESIGN
- JOURNL 1144 - PUBLIC RELATIONS 1
- MRKT 1630 INTEGRATED DIGITAL MARKETING
- MRKT 1635 SOCIAL MEDIA WAR ROOM
- MRKT 1640 INTERNATIONAL MARKETING
- MRKT 1645 SALES MANAGEMENT
- MRKT 1650 PRODUCT MANAGEMENT
- MRKT 1655 PROMOTION MANAGEMENT
- MRKT 1660 PRICING MANAGEMENT
- MRKT 1665 DISTRIBUTION MANAGEMENT
- MRKT 1670 MARKETING SPECIAL TOPICS
- MRKT 1671 MARKETING INTERNSHIP
- MRKT 1680 ENTREPRENEUR’S IDEA LAB
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