University of Pittsburgh Johnstown

Jun 21, 2025

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2019-2020 Johnstown Campus Catalog [Archived Catalog]

Marketing, BS

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Marketing, BS

Faculty: Skip Glenn; John McGrath

Core Courses

ACCT 0115 - ACCOUNTING PRINCIPLES 1
BUS 0100 - INTRODUCTION TO BUSINESS
BUS 0350 - MICROCOMPUTER APPLICATIONS FOR BUSINESS
BUS 1540 - ETHICS AND LEADERSHIP
FIN 0300 - PRINCIPLES OF FINANCE
IS 0400 - INTRO TO INFORMATION SYSTEMS
MGMT 0500 - PRINCIPLES OF MANAGEMENT
MRKT 0600 - PRINCIPLES OF MARKETING

Required Economics Courses

ECON 0105 - INTRO MICROECONOMIC THEORY
ECON 0115 - INTRO TO MACROECONOMIC THEORY

Required Math

MATH 0121 - BUSINESS CALCULUS

Required Writing

ENGWRT 1192 - TECHNICAL WRITING

Required Senior Capstone

BUS 1700 - BUSINESS STRATEGY

Marketing Required Courses

MRKT 1600 - CONSUMER BEHAVIOR
MRKT 1610 - MARKETING RESEARCH
MRKT 1620 - MARKETING TOOLS AND ANALYTICS
MRKT 1690 - MARKETING MANAGEMENT

Marketing Electives

COMMRC 1133 - INTEGRATED MARKETING COMMUNICATION
COMMRC 1144 - VISUAL COMMUNICATION
IS 1410 - DATABASE MANAGEMENT SYSTEMS
IS 1412 - GRAPHIC DESIGN
IS 1415 - WEB DEVELOPMENT
JOURNL 1144 - PUBLIC RELATIONS 1
MRKT 1630 - INTEGRATED DIGITAL MARKETING
MRKT 1635 - SOCIAL MEDIA WAR ROOM
MRKT 1640 - INTERNATIONAL MARKETING
MRKT 1645 - SALES MANAGEMENT
MRKT 1650 - PRODUCT MANAGEMENT
MRKT 1655 - PROMOTION MANAGEMENT
MRKT 1660 - PRICING MANAGEMENT
MRKT 1665 - DISTRIBUTION MANAGEMENT
MRKT 1670 - MARKETING SPECIAL TOPICS
MRKT 1671 - MARKETING INTERNSHIP 1
MRKT 1680 - ENTREPRENEURS IDEA LAB

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