COMMRC 1133 - INTEGRATED MARKETING COMMUNICATION
Minimum Credits: 3
Maximum Credits: 3
LMC is a marketing approach that emphasizes coordination and syncronization of all communication that has the potential to influence the consumer about a brand. Students will expand their knowledge of marketing models and tactics applicable to advertising and public relations.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Click here for class schedule information.
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