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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  Dec 04, 2021
 
2016-2017 Johnstown Campus Catalog [Archived Catalog]

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COMMRC 1133 - INTEGRATED MARKETING COMMNCTN


Minimum Credits: 3
Maximum Credits: 3
LMC is a marketing approach that emphasizes coordination and syncronization of all communication that has the potential to influence the consumer about a brand. Students will expand their knowledge of marketing models and tactics applicable to advertising and public relations.
Academic Career: UGRD
Course Component: Lecture
Grade Component: Letter Grade


Click here for class schedule information.



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