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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  Dec 04, 2021
 
2016-2017 Johnstown Campus Catalog [Archived Catalog]

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BUS 1583 - INTERNATIONAL MARKETING


Minimum Credits: 3
Maximum Credits: 3
This is an advanced course that explores the opportunities for organizations to expand their operations globally, and the marketing challenges that are associated with this expansion. The course helps students understand the political, legal, social, cultural, economic, and technological factors related to international marketing, and provides strategies for addressing each of the issues.
Academic Career: UGRD
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis


Click here for class schedule information.



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