BUS 1585 - PROMOTION MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focusing on the role of marketing communications, with emphasis on the development of an integrated marketing communications campaign.
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 0510 with a minimum grade of C- and BUS 1560