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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  Dec 01, 2021
 
2016-2017 Johnstown Campus Catalog [Archived Catalog]

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BUS 1585 - PROMOTION MANAGEMENT


Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focusing on the role of marketing communications, with emphasis on the development of an integrated marketing communications campaign.
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 0510 with a minimum grade of C- and BUS 1560


Click here for class schedule information.



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