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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  Dec 01, 2021
 
2016-2017 Johnstown Campus Catalog [Archived Catalog]

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BUS 1584 - PRODUCT MANAGEMENT


Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focusing on the development and management of products, including brand management and new product development.
Academic Career: UGRD
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUS 0510 with a minimum grade of C- and BUS 1560


Click here for class schedule information.



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