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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  Mar 29, 2024
 
2016-2017 Johnstown Campus Catalog [Archived Catalog]

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BUS 1575 - CONSUMER BEHAVIOR


Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing which focuses on how consumers make purchase decisions in a market-oriented society. The course then builds upon this knowledge by examining how managers can use this information to develop marketing strategies for their own products.
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 0510 with a minimum grade of C-


Click here for class schedule information.



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