BUS 1560 - MARKETING MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focuses on the major decisions facing marketing professionals in their attempt to meet consumer demand while achieving corporate objectives. Emphasis on case analyses, and the development of a marketing plan for a real world” client.”
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 1535
Click here for class schedule information.
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