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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2016-2017 Johnstown Campus Catalog 
    
 
  Dec 01, 2021
 
2016-2017 Johnstown Campus Catalog [Archived Catalog]

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BUS 1535 - MARKETING RESEARCH


Minimum Credits: 3
Maximum Credits: 3
An intensive hands-on” course which integrates the concepts learned in undergraduate studies of marketing and statistics. The course is designed to enhance understanding of why and how organizations conduct market research to develop and deliver innovative goods and services.”
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 0510


Click here for class schedule information.



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