MRKT 1600 - CONSUMER BEHAVIOR
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing which focuses on how consumers make purchase decisions in a market-oriented society. Students examine the effectiveness of a strong brand, personal experience, and societal influence and the impact each has on purchase decisions.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
Click here for class schedule information.
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