MRKT 1625 - BRANDING
Minimum Credits: 3
Maximum Credits: 3
This is an advanced course in Marketing focusing on the creation, maintenance, growth, and success of brands including, but not limited to, corporate, non-profit, small business, and personal brand. Students will examine the effectiveness of a strong brand, elements to create and sustain a successful brand, and integration of branding into business culture. Students will complete hands-on activities and analyze real-world examples while looking to the future of successful brands.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
Click here for class schedule information.
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