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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2022-2023 Johnstown Campus Catalog 
    
 
  May 21, 2024
 
2022-2023 Johnstown Campus Catalog [Archived Catalog]

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MRKT 1640 - INTERNATIONAL MARKETING


Minimum Credits: 3
Maximum Credits: 3
This is an advanced course that explores the opportunities for organizations to expand their operations globally, and the marketing challenges that are associated with this expansion. The course helps students understand the political, legal, social, cultural, economic, and technological factors related to international marketing, and provides strategies for addressing each of the issues.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: PREQ: MRKT 0600


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