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University of Pittsburgh-Johnstown
University of Pittsburgh Johnstown    
2020-2021 Johnstown Campus Catalog 
    
 
  Apr 19, 2024
 
2020-2021 Johnstown Campus Catalog [Archived Catalog]

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COMMRC 1158 - SOCIAL MEDIA STRATEGIES


Minimum Credits: 3
Maximum Credits: 3
This course is designed to invite students to think reflectively about the implications of new communicative technologies for human flourishing as connected to civility. Students will consider and articulate the importance of being informed, active, critical citizens in a complex global society. Students will understand social media platforms, learn elements of mindful social media engagement, and analyze and evaluate social media strategies. This course provides a detailed look at social media strategies connected to storytelling, brand building, crisis management, and public relations. This course will be listed in the Aesthetic and creative Expression WOK.
Academic Career: Undergraduate
Course Component: Seminar
Grade Component: Letter Grade


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