MRKT 1600 - CONSUMER BEHAVIOR Minimum Credits: 3 Maximum Credits: 3 An advanced course in marketing which focuses on how consumers make purchase decisions in a market-oriented society. The course then builds upon this knowledge by examining how managers can use this information to develop marketing strategies for their own products. Academic Career: Undergraduate Course Component: Lecture Grade Component: LG/SU3 Elective Basis Course Requirements: PREQ: MRKT 0600
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