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BUS 1585 - PROMOTION MANAGEMENTMinimum Credits: 3 Maximum Credits: 3 An advanced course in marketing focusing on the role of marketing communications, with emphasis on the development of an integrated marketing communications campaign. Academic Career: UGRD Course Component: Lecture Grade Component: LG/SU3 Elective Basis Course Requirements: PREQ: BUS 0510 with a minimum grade of C- and BUS 1560
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