BUS 1555 - EXPERT SYSTEMS IN MARKETING

Minimum Credits: 3
Maximum Credits: 3
Expert systems in marketing is designed to provide an awareness of terminology, concepts, advantages, applications, limitations, and trends in expert systems and their application to marketing. This course is structured so that students will learn the basic principles of knowledge engineering methodologies used to build expert systems, and to provide hands-on experience in building marketing based expert system prototypes. Typical applications covered will include reporting and tracking standard marketing reports and automating brand planning and budgeting.
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis

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