BUS 1535 - MARKETING RESEARCH

Minimum Credits: 3
Maximum Credits: 3
An intensive hands-on" course which integrates the concepts learned in undergraduate studies of marketing and statistics. The course is designed to enhance understanding of why and how organizations conduct market research to develop and deliver innovative goods and services."
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 0510

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