PRINCIPLES OF MARKETING   [Archived Catalog]
2016-2017 Johnstown Campus Catalog
   
Print-Friendly Page (opens a new window)
Add to Portfolio.

BUS 0510 - PRINCIPLES OF MARKETING

Minimum Credits: 3
Maximum Credits: 3
An introductory course in marketing. Examines the role of marketing in our society and within the organization. Emphasis is placed on marketing mix issues: product, place, price, and promotion.
Academic Career: UGRD
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis


Click here for class schedule information.


Print-Friendly Page (opens a new window)
Add to Portfolio.
Close Window
   
All catalogs © 2024 University of Pittsburgh Johnstown.
Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).