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BUS 0510 - PRINCIPLES OF MARKETINGMinimum Credits: 3 Maximum Credits: 3 An introductory course in marketing. Examines the role of marketing in our society and within the organization. Emphasis is placed on marketing mix issues: product, place, price, and promotion. Academic Career: UGRD Course Component: Lecture Grade Component: LG/SU3 Elective Basis
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