MRKT 0125 - META SOCIAL MEDIA MARKETING

Minimum Credits: 3
Maximum Credits: 3
Meta offers powerful tools for targeting audiences with a range of ad types to optimize your campaigns for business goals across Facebook, Instagram, Whatsapp and Messenger. In this course, participants will learn to build audiences, establish campaigns, set campaign budgets using Meta Ads Manager, implement structured marketing schedules, and proficiently create and modify Facebook pages. Additionally, participants will gain insights into utilizing Facebook and Instagram business accounts to build awareness, generate leads, link to products and services and grow sales. The course extends its focus to WhatsApp Business accounts, Meta Business Suite, and the strategic integration of advertising goals with business objectives. Throughout the course, students will build proficiency in utilizing Meta Ads Manager for audience segmentation, ad placement, and strategic deployment of creative elements as well as prepare for the Meta Certification.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade

Click here for class schedule information.

Add to Portfolio.

Close Window