MRKT 1600 - CONSUMER BEHAVIOR

Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing which focuses on how consumers make purchase decisions in a market-oriented society. The course then builds upon this knowledge by examining how managers can use this information to develop marketing strategies for their own products.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600

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