MRKT 1655 - PROMOTION MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focusing on the role of marketing communications, with emphasis on the development of an integrated marketing communications campaign.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600 and MRKT 1610

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