PRODUCT MANAGEMENT   [Archived Catalog]
2021-2022 Johnstown Campus Catalog
   

MRKT 1650 - PRODUCT MANAGEMENT


Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focusing on the development and management of products, including brand management and new product development.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: MRKT 0600 and MRKT 1610


Click here for class schedule information.