MRKT 1680 - ENTREPRENEURS IDEA LAB

Minimum Credits: 3
Maximum Credits: 3
This course is designed as a pragmatic approach to converting a new idea into a new venture. Students are led through a step-by-step process of developing an idea in context with a beachhead market so that it will be commercially viable. Students will present new ideas, select the best and work on the strongest innovations for presentation to local entrepreneurs at the end of the course. Local business experts and business owners will mentor students during the course.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade

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