MRKT 1672 - MARKETING MADE IN ECUADOR TO THE WORLD

Minimum Credits: 1
Maximum Credits: 1
Currently, Ecuador is in the midst of building its brand to the world and is seen as the crucible of the chocolate industry. Ecuador's stunning volcanic peaks and rich tropical rainforest offer some of the greatest destinations on the planet along with unique and marketable resources of foods and culture. This course is designed to give you an understanding of Ecuador's natural and cultural assets including art, chocolate, ancient cities and adventure destinations and how to best market them to the world. This will be a hands-on experience where you will make your own chocolate, pottery and help locals prepare native crops as well as design promotions and refine and position their natural and cultural offerings for the global market.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600

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