MRKT 1640 - INTERNATIONAL MARKETING

Minimum Credits: 3
Maximum Credits: 3
This is an advanced course that explores the opportunities for organizations to expand their operations globally, and the marketing challenges that are associated with this expansion. The course helps students understand the political, legal, social, cultural, economic, and technological factors related to international marketing, and provides strategies for addressing each of the issues.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: PREQ: MRKT 0600

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