MRKT 1610 - MARKETING RESEARCH

Minimum Credits: 3
Maximum Credits: 3
An intensive "hands-on" course which integrates the concepts learned in undergraduate studies of marketing and statistics. The course is designed to enhance understanding of why and how organizations conduct market research to develop and deliver innovative goods and services.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600

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