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MRKT 1610 - MARKETING RESEARCHMinimum Credits: 3 Maximum Credits: 3 An intensive "hands-on" course which integrates the concepts learned in undergraduate studies of marketing and statistics. The course is designed to enhance understanding of why and how organizations conduct market research to develop and deliver innovative goods and services. Academic Career: Undergraduate Course Component: Lecture Grade Component: LG/SU3 Elective Basis Course Requirements: PREQ: MRKT 0600
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