INTEGRATED MARKETING COMMUNICATION   [Archived Catalog]
2019-2020 Johnstown Campus Catalog
   

COMMRC 1133 - INTEGRATED MARKETING COMMUNICATION


Minimum Credits: 3
Maximum Credits: 3
LMC is a marketing approach that emphasizes coordination and syncronization of all communication that has the potential to influence the consumer about a brand. Students will expand their knowledge of marketing models and tactics applicable to advertising and public relations.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade


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