2019-2020 Johnstown Campus Catalog [Archived Catalog]
Business and Enterprise
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Chair: Raymond B. Wrabley, Ph.D. (Interim)
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Division Policies and Requirements
Candidates for graduation in Business and Enterprise must have earned a minimum of 120 credits. Of the 120, a maximum of 15 credits may be earned in non-Arts and Science programs of the University (e.g., education) or in courses offered for the convenience of students with particular professional goals (e.g., chemistry for nursing).
The final 30 credits MUST be earned at Pitt-Johnstown.
Degree candidates must have a grade point average of 2.000 (C average) or higher in all work at the University of Pittsburgh at Johnstown or at the University’s other campuses.
The courses required for a major must be completed with a minimum grade point average of 2.000.
All students must complete the general education requirements in addition to major requirements.
These include core competencies in English writing (demonstrated by the successful completion of ENGCMP 0005 - COMPOSITION 1 and ENGCMP 0006 - COMPOSITION 2 ); public speaking (demonstrated by successful completion of COMMRC 0052- Public Speaking); and quantitative reasoning (demonstrated by successful completion of one of the Quantitative Reasoning courses listed elsewhere in this catalog). In addition, students must pass ten other General Education courses from at least eight different disciplines, distributed over four Worlds of Knowledge (Aesthetic and Creative Expression, Society and Civics, Global History and Culture, and Science and Nature).
Students may earn no more than 2 credits in physical education per term, to a maximum of 8 during their entire academic career at Pitt-Johnstown. Only the first four physical education credits are counted as being in arts and sciences; any additional credits are considered as non-arts and sciences.
Experiential Learning
All students graduating with a degree in Business must complete at least six credits of Experiential Learning. In addition to the senior capstone course, BUS 1700 - BUSINESS STRATEGY which counts for three credits, students can complete a 3-credit internship in their major or an additional course in their major that has been designated as an Experiential Learning class. This requirement is intended to provide students with skills and experience in real world settings, doing projects for real world clients, or completing simulations of real world business applications.
Business Internships
Each of the Business majors offers students an opportunity to enroll in an internship that provides field experience in some aspect of the students’ career interests. Students interested in serving an internship during their junior or senior year should discuss this with their academic advisor. Internships are graded S/U only.
Academic Programs Offered
Major
Minor
In addition to an academic major, a student may elect to pursue a minor in another academic discipline. The specific requirements for each minor are established by the individual academic disciplines. However, all minors require the completion of a minimum of 18 credits of course work.
Certificate
Accounting
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ACCT 0115 - ACCOUNTING PRINCIPLES 1
Minimum Credits: 3
Maximum Credits: 3
This course is required for all pre-business students and covers the essentials of financial accounting. Topics covered include an overview of accounting and accounting information, basic financial statements, a review of the elements of the accounting cycle, cash and other financial assets, capital stock of a corporation, forms of business organization, and the basics of financial analysis.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MATH 0002 or Math Placement Score (61 or greater)
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ACCT 0200 - ACCOUNTING PRINCIPLES 2
Minimum Credits: 3
Maximum Credits: 3
This course studies the accounting elements as they appear on the balance sheet and income statement. Topics covered include the activities of the accounting cycle, emphasizing adjusting entries and preparation of financial statements for service and merchandising corporations. An examination of the measurement and reporting of cash, receivables, inventories, plant and intangible assets, and other assets is also undertaken. The course also examines accounting and reporting for current and long term liabilities, revenue, expenses, stockholders equity, and the accounting worksheet. A practice set is completed.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 0115
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ACCT 0281 - MONEY AND BANKING
Minimum Credits: 3
Maximum Credits: 3
Covers the role of money and financial intermediaries in the U.S. Economy and examines what role government has played and should play as regulator of the financial sector and money supply.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON 0110 or ECON 0115
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ACCT 1100 - MANAGERIAL ACCOUNTING
Minimum Credits: 3
Maximum Credits: 3
A review of the accounting for manufacturing costs including terminology, cost-volume-profit analysis, costing systems, activity-based costing, budgets, and variance analysis.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 0115
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ACCT 1110 - COST ACCOUNTING
Minimum Credits: 3
Maximum Credits: 3
This course focuses on the use of cost accounting information as a tool for management decision making. Cost behavior and estimation, pricing, and use of relevant information are combined with profit and strategy considerations to practice making decisions consistent with business objectives. Presentation of results and recommendations to management is emphasized.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 0115
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ACCT 1120 - INTERMEDIATE ACCOUNTING 1
Minimum Credits: 3
Maximum Credits: 3
Application of financial accounting and reporting standards as well as emphasis on the conceptual framework of accounting. Course covers procedures of collecting, recording and summarizing accounting data for financial reports, and pursues in detail the recording and financial reporting of current assets and current liabilities according to approved financial accounting standards.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 0200
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ACCT 1130 - INTERMEDIATE ACCOUNTING 2
Minimum Credits: 3
Maximum Credits: 3
A continuation of the application of financial accounting and reporting standards started in intermediate accounting 1. Additional topics covered include revenue recognition, leases, pension accounting, accounting for income taxes, accounting changes, disclosures, and the statement of cash flows. International financial reporting standards are introduced and discussed with each topic covered.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 1120
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ACCT 1140 - AUDITING
Minimum Credits: 3
Maximum Credits: 3
Examines objectives, standards, and procedures of the professional auditor; types of examinations for rendering opinions on annual reports and for other attestation engagements; ethical and legal responsibilities of accountants; considers the relationship of a professional accountant to management and the public.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 1130 and STAT 1040
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ACCT 1146 - FORENSIC ACCOUNTING
Minimum Credits: 3
Maximum Credits: 3
Examination of the principles and methodology of fraud prevention, detection and investigation approaches. Topics include asset misappropriation and fraudulent financial statements. Application of accounting rules and accounting system’s methodology versus the manipulation of each will be covered.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 1140
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ACCT 1151 - ADVANCED ACCOUNTING THEORY
Minimum Credits: 3
Maximum Credits: 3
A review and discussion of the accounting for specialized topics like partnerships, consolidation of financial statements, insolvency and bankruptcy, estates and trusts, foreign currency translation, and securities and exchange commission reporting.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 1130 and STAT 1040
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ACCT 1156 - GOVERNMENT AND NONPROFIT ACCOUNTING
Minimum Credits: 3
Maximum Credits: 3
Application of the financial accounting and reporting standards applicable to (1) federal, state, and local governments; and (2) nonprofit organizations. Introduction and analysis of the accounting used in government accounting specifically for government funds, proprietary funds, and trust funds. Identifies the authoritative sources that accountants as well as auditors must adhere to in the preparation and examination of the financial statements of government and nonprofit entities.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 1130
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ACCT 1160 - INDIVIDUAL TAX ACCOUNTING 1
Minimum Credits: 3
Maximum Credits: 3
Examination of the tax structure and requirements of individual taxation especially in the preparation of the federal form 1040 and appropriate schedules. The impact of economic decisions on the individual taxpayer is introduced.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 0200
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ACCT 1171 - BUSINESS TAX ACCOUNTING 2
Minimum Credits: 3
Maximum Credits: 3
Examination of the tax structure and preparation of tax forms of business entities such as sole proprietorship, partnership, and various types of corporations. Introduction and preparation of payroll tax accounting is also covered.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 0200
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ACCT 1190 - ACCOUNTING INFORMATION SYSTEMS
Minimum Credits: 3
Maximum Credits: 3
Provides the techniques needed by a contemporary accounting systems analyst or auditor. The analytical skills needed to design and evaluate accounting systems are explained. The course covers the application of systems concepts to accounting situations. Also provides hands-on experience of computerized accounting systems and requires the student to process accounting information on microcomputers.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 1120 and CS 0015
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ACCT 1270 - FINANCIAL REPORTING
Minimum Credits: 3
Maximum Credits: 3
Discussion of current issues in the financial reporting environment. Course reviews reporting for revenue and expenses, assets, liabilities and compensation in terms of current rules and practices, and examines aspects of the regulatory structure and applicable legislative-based reforms. Course coverage is applicable for accounting and non-accounting majors.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: ACCT 0115 and FIN 0300
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ACCT 1280 - ACCOUNTING AND DIRECTED READING
Minimum Credits: 1
Maximum Credits: 6
The student undertakes a specified course of study, comparable in content to a special topics course, under the direct supervision of a faculty member.
Academic Career: Undergraduate
Course Component: Directed Studies
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 1120
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ACCT 1283 - ACCOUNTING INDEPENDENT STUDY
Minimum Credits: 1
Maximum Credits: 6
The student undertakes, under specific conditions, an independent program of study, research, or creative activity usually off-campus and with less immediate and frequent guidance from the sponsoring faculty member than is typically provided in directed reading and directed research courses.
Academic Career: Undergraduate
Course Component: Independent Study
Grade Component: H/S/U Basis
Course Requirements: PREQ: ACCT 1120
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ACCT 1286 - ACCOUNTING INTERNSHIP 1
Minimum Credits: 3
Maximum Credits: 3
A beginning-level internship experience in which students provide technical expertise in accounting to business, industry, government, or nonprofit organizations. Academic credits are proportioned on the basis of approximately 10 hours per week per term equal to 3 credits. Placements are arranged by the coordinator and supervised by a faculty member in accounting. Students must write and present an extensive analysis of the experience. It is recommended that students have junior or senior status before consideration of an internship.
Academic Career: Undergraduate
Course Component: Internship
Grade Component: H/S/U Basis
Course Requirements: PREQ: ACCT 1120
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ACCT 1300 - INVESTMENTS
Minimum Credits: 3
Maximum Credits: 3
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300
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ACCT 1315 - PERSONAL FINANCIAL PLANNING
Minimum Credits: 3
Maximum Credits: 3
Introduction and overview of personal financial planning. Topics include financial planning, managing assets, credit, insurance, investments and retirement and estate planning.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300
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ACCT 1325 - FINANCIAL STATEMENT ANALYSIS
Minimum Credits: 3
Maximum Credits: 3
The course views financial statement analysis as an integral part of economic and financial decision theories with emphasis on the use of analytical techniques to predict corporate earnings, growth, and failure. Topics include credit and risk evaluation, profitability analysis, financial statement component analysis, and financial statement forecasting.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300
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ACCT 1356 - INTERMEDIATE FINANCIAL MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
Analyzes long term decision making for the firm. The course will investigate various techniques in capital budgeting. An emphasis on the impact on shareholder wealth will be stressed. Additional topics include the analysis of cost of capital and capital structure issues. Dividend policy will be presented as it impacts share value and financing. The course will use spreadsheet analysis models for case work.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300 and FIN 1355 and STAT 1040
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ACCT 1360 - ACCOUNTING CAPSTONE
Minimum Credits: 3
Maximum Credits: 3
This course will take current technologies and apply them to accounting related problems such as ethical, analytical, and statistical analysis. Course will be project driven and team taught and focus on developing accounting systems that properly address the financial, managerial, and statistical needs of business.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: ACCT 1140
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ACCT 1365 - CPA REVIEW 1
Minimum Credits: 3
Maximum Credits: 3
Intense coverage of Financial and Business related topics that are covered on the CPA exam. Students will learn a multi-faceted array of topics to prepare them for a more intense study of these topics in order to pass the CPA exam.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: H/S/U Basis
Course Requirements: PREQ: ACCT 1140
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ACCT 1366 - CPA REVIEW 2
Minimum Credits: 3
Maximum Credits: 3
Intense coverage of Auditing and Regulation related topics that are covered on the CPA exam. Students will learn a multi-faceted array of topics to prepare them for a more intense study of these topics in order to pass the CPA exam.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: H/S/U Basis
Course Requirements: PREQ: ACCT 1140
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ACCT 1570 - BUSINESS LAW 1
Minimum Credits: 3
Maximum Credits: 3
Deals with the law of contracts and examines agencies for the enforcement of legal rights. Surveys aspects of legal systems of importance to business. Includes the laws of incorporation, negotiable instruments, real property, and creditor rights.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 0200
Business
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BUS 0100 - INTRODUCTION TO BUSINESS
Minimum Credits: 1
Maximum Credits: 1
This 1-credit course introduces students to various fields of business, such as accounting, finance, information systems, management, and marketing. It will also introduce students to basic concepts in financial literacy, including budgets, taxes, cash and savings, credit, insurance, investments and retirement.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: H/S/U Basis
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BUS 0350 - MICROCOMPUTER APPLICATIONS FOR BUSINESS
Minimum Credits: 3
Maximum Credits: 3
This course is designed to provide students with hands-on knowledge and skills in the use and integration of the Microsoft Office applications for increased business and personal productivity. This course is intended for students of all skill levels. 3 credits. Prerequisites: BUS 0115 and BUS 0300. Letter grade.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: ACCT 0115 and FIN 0300
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BUS 1110 - COST ACCOUNTING CONCEPTS
Minimum Credits: 3
Maximum Credits: 3
A review of the accounting for manufacturing costs including terminology, cost-volume-profit analysis, costing systems, activity-based costing, budgets, and variance analysis.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 0115 and 0200
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BUS 1115 - MANAGERIAL COST ACCOUNTING APPLICATIONS
Minimum Credits: 3
Maximum Credits: 3
This course focuses on the use of cost accounting information as a tool for management decision making. Cost behavior and estimation, pricing, and use of relevant information are combined with profit and strategy considerations to practice making decisions consistent with business objectives. Presentation of results and recommendations to management is emphasized.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: BUS 0200
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BUS 1540 - ETHICS AND LEADERSHIP
Minimum Credits: 3
Maximum Credits: 3
This course examines the interactions between business and the larger social system in which it operates. The course takes a systems approach in examining the interface between business and society; the management of human resources as they relate to the quality of work life; managerial ethics; consumerism and ecology issues; the role of public policy in the managerial environment. In addition, some of the key issues affecting the contemporary manager will be explored.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 0500; CREQ: ENGWRT 1192
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BUS 1700 - BUSINESS STRATEGY
Minimum Credits: 3
Maximum Credits: 3
This capstone course for the business program focuses on corporate strategy formulation and implementation for running a profitable company. Knowledge and techniques learned in earlier courses will be applied in an integrated fashion to the process of strategic decision making and organizational change through the use of a business strategy simulation and case study analysis. Among the topics considered in the course will be the assessment of the internal and external environments of the firm and the creation, implementation and evaluation of the strategy of the firm. In addition the course will examine global issues in business, as well as ethical issues and the social responsibilities of the firm and management.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: FIN 0300 and IS 0400 and MGMT 0500 and MRKT 0600 and Senior Status
Economics
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ECON 0105 - INTRO MICROECONOMIC THEORY
Minimum Credits: 3
Maximum Credits: 3
Uses basic economic principles to explain how markets work, how firms and consumers make decisions, how they interact in product and factor markets, and how these markets determine prices, output, wages, and profits. These principles are also used to analyze issues of current concern in public policy and to decide whether, when, and how government should intervene in the operation of the market.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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ECON 0115 - INTRO TO MACROECONOMIC THEORY
Minimum Credits: 3
Maximum Credits: 3
Applies the basic principles of economics to the problems of instability associated with business cycles, unemployment, and inflation and the problem of economic growth, and examines the role of government in promoting stability and economic growth.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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ECON 0281 - INTRODUCTION TO MONEY & BANKING
Minimum Credits: 3
Maximum Credits: 3
Covers the role of money and financial intermediaries in the U.S. Economy and examines what role government has played and should play as regulator of the financial sector and money supply.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON 0115 or 0110
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ECON 0401 - LABOR AND THE ECONOMY
Minimum Credits: 3
Maximum Credits: 3
An introductory survey of contemporary labor market developments and issues. Readings and lectures emphasize an analytical approach supplemented by historical and institutional applications.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON 0105 or 0100
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ECON 0501 - INTRODUCTION TO INTERNATIONAL ECONOMICS
Minimum Credits: 3
Maximum Credits: 3
An introduction to the basic issues of international economics and to the historical evolution and institutional structure of the international economy. Topics include mercantilism, comparative advantage as a basis for trade, the impact of trade on income distribution, the evolution of the international financial system, and the working of the international gold standard.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON 0105 or 0100
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ECON 1011 - AMERICAN ECONOMIC HISTORY
Minimum Credits: 3
Maximum Credits: 3
A survey of American economic growth from colonial times to the new deal and beyond. Particular attention is paid to economic policy. Topics include mercantilism and the origins of the revolution, the economic dimension of the constitution, Jacksonian Democracy and the bank war, the economics of slavery, the Civil War and reconstruction, tariff policy and industrialization, populism and progressivism, and the business cycle in historical perspective.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON (0105 or 0100) or (0115 or 0110)
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ECON 1101 - INTERMEDIATE MICROECONOMICS
Minimum Credits: 3
Maximum Credits: 3
An in-depth examination of price theory. Topics include theories of consumer behavior, production theory, the theory of the firm and market behavior, income distribution theory, and general equilibrium theory.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MATH 0121 or 0221 and Econ 0105 or 0100
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ECON 1111 - INTERMEDIATE MACROECONOMICS
Minimum Credits: 3
Maximum Credits: 3
A rigorous treatment of macroeconomic problems such as the business cycle, inflation, and unemployment. Topics include the microeconomic foundations of aggregate consumption and savings behavior, equilibrium and disequilibrium models of the macroeconomy, rational expectations and real business cycles, cycle models, and growth theory.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON (0115 or 0110) and MATH (0121 or 0120) or (0221 or 0220) or (0231 or 0230)
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ECON 1141 - ECONOMIC FORECASTING
Minimum Credits: 3
Maximum Credits: 3
Regression and time series techniques applied to forecasting financial and macroeconomic variables such as interest rates, exchange rates, stock prices, GDP, inflation and unemployment rates.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: STAT 1040
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ECON 1151 - FINANCIAL ECONOMICS
Minimum Credits: 3
Maximum Credits: 3
Studies in valuation of corporate stocks using fundamental and psychological methods, measurement of risk, and technical analysis.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON (0115 or 0110) and STAT (1040 or 1100)
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ECON 1370 - ECONOMICS AND THE ENVIRONMENT
Minimum Credits: 3
Maximum Credits: 3
Examines the relationship between the economy and the environment, broadly defined. The theory of externalities and the role of property rights are emphasized in developing a framework for evaluating public policy proposals affecting the environment.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON 0105 or 0100
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ECON 1471 - LAW AND ECONOMICS
Minimum Credits: 3
Maximum Credits: 3
This course examines the law and legal rules from an economic perspective and applies economic reasoning to a number of legal topics such as property rights, contracts, torts, the efficiency of the common law, and crime.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ECON 0105 or 0100
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ECON 1810 - SPECIAL TOPICS
Minimum Credits: 3
Maximum Credits: 3
Current topics of particular interest to economics majors are discussed and analyzed in a seminar-style format.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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ECON 1830 - INDEPENDENT STUDY
Minimum Credits: 1
Maximum Credits: 6
Students must undertake a defined task of research under the direct supervision of a faculty member, the fruits of which are embodied in a thesis, extended paper, or other appropriate form.
Academic Career: Undergraduate
Course Component: Independent Study
Grade Component: LG/SU3 Elective Basis
Entrepreneurship
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ENTR 1680 - ENTREPRENEURS IDEA LAB
Minimum Credits: 3
Maximum Credits: 3
This course is designed as a pragmatic approach to converting a new idea into a new venture. Students are led through a step-by-step process of developing an idea in context with a beachhead market so that it will be commercially viable. Students will present new ideas, select the best and work on the strongest innovations for presentation to local entrepreneurs at the end of the course. Local business experts and business owners will mentor students during the course.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
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ENTR 1685 - ENTREPRENEURS TOOLKIT
Minimum Credits: 3
Maximum Credits: 3
This course will provide students with knowledge of important tools and skills required for entrepreneurial success, including finding investors or financing; developing a leadership team; managing risk and change; legal considerations and protecting proprietary information; cash flow tracking; ethics; and exit strategies.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
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ENTR 1686 - ENTREPRENEURS FIELD CAMP
Minimum Credits: 3
Maximum Credits: 3
Students will complete 150 hours in a local start-up, small business, or established company learning and applying skills in business planning, market research, product development, website development or social media marketing, investor or finance solicitation and planning, or business accounting.
Academic Career: Undergraduate
Course Component: Internship
Grade Component: LG/SNC Elective Basis
Finance
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FIN 0300 - PRINCIPLES OF FINANCE
Minimum Credits: 3
Maximum Credits: 3
Focuses on how companies make investment and financing decisions, including capital formation and resource allocation. The concepts of time-value of money, security valuation, capital budgeting, and the tradeoff between risk and expected return are also introduced. Cost of capital, financial leverage, and capital structure policies are also presented.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: ACCT 0115
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FIN 1310 - INVESTMENTS
Minimum Credits: 3
Maximum Credits: 3
Provides an understanding of the process of evaluating and selecting investments. Discusses investment techniques, vehicles, and strategies emphasizing the risk-return tradeoffs. The operations of securities markets are explained and investments in equities, fixed income securities, and other outlets are discussed. The course also familiarizes students with published financial data.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300
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FIN 1315 - PERSONAL FINANCIAL PLANNING
Minimum Credits: 3
Maximum Credits: 3
Introduction and overview of personal financial planning. Topics include financial planning, managing assets, credit, insurance, investments and retirement and estate planning.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300
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FIN 1356 - INTERMEDIATE FINANCIAL MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
Analyzes long term decision making for the firm. The course will investigate various techniques in capital budgeting. An emphasis on the impact on shareholder wealth will be stressed. Additional topics include the analysis of cost of capital and capital structure issues. Dividend policy will be presented as it impacts share value and financing. The course will use spreadsheet analysis models for case work.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300 and STAT 1040; CREQ: FIN 1310
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FIN 1365 - FINANCE SPECIAL TOPICS
Minimum Credits: 3
Maximum Credits: 3
Detailed analysis of a particular topic not covered by regularly scheduled courses.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300 and FIN 1310
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FIN 1370 - PORTFOLIO THEORY
Minimum Credits: 3
Maximum Credits: 3
The economics of pricing in the securities, options, commodities, and foreign exchange markets. Covers speculation and the nature of financial markets.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 1310
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FIN 1380 - DERIVATIVES AND ALTERNATIVE INVESTMENTS
Minimum Credits: 3
Maximum Credits: 3
An overview of derivative securities and their use in corporate strategy and risk management, this course employs quantitative methods to analyze, design, price and use derivative instruments in a managerial context. Basic derivative contracts such as forward, futures, options and swaps are covered, as well as the pricing of these claims, arbitrage, and hedging in these markets. Students apply the analytical models to real-life situations through case studies.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: PREQ: FIN 0300 and FIN 1310
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FIN 1390 - INTERNATIONAL FINANCE
Minimum Credits: 3
Maximum Credits: 3
The course provides an introduction to multinational finance by examining how international business markets work, and how multinational firms operate within that environment. Topics covered in the course include an examination of the international monetary system, the foreign exchange markets, international trade, global cost of capital, foreign exchange exposure and hedging risk in international exchange markets.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: FIN 0300 and STAT 1040
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FIN 1483 - FINANCE INDEPENDENT STUDY
Minimum Credits: 1
Maximum Credits: 6
The student undertakes, under specific conditions, an independent program of study, research, or creative activity usually off-campus and with less immediate and frequent guidance from the sponsoring faculty member than is typically provided in directed reading and directed research courses.
Academic Career: Undergraduate
Course Component: Independent Study
Grade Component: LG/SU3 Elective Basis
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FIN 1486 - FINANCE INTERNSHIP 1
Minimum Credits: 3
Maximum Credits: 3
A beginning-level internship experience in which students provide technical expertise in finance to business, industry, government, or nonprofit organizations. Academic credits are proportioned on the basis of approximately 10 hours per week per term equal to 3 credits. Placements are arranged by the coordinator and supervised by a faculty member in finance. Students must write and present an extensive analysis of the internship experience.
Academic Career: Undergraduate
Course Component: Internship
Grade Component: H/S/U Basis
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FIN 1487 - FINANCE INTERNSHIP 2
Minimum Credits: 6
Maximum Credits: 6
An advanced internship experience in which students provide technical expertise in finance to business, industry, government, or nonprofit organizations. Academic credits are proportioned on the basis of approximately 10 hours per week per term equal to 3 credits. Placements are arranged by the coordinator and supervised by a faculty member in finance. Students must write and present an extensive analysis of the internship experience.
Academic Career: Undergraduate
Course Component: Internship
Grade Component: H/S/U Basis
Information Systems
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IS 0400 - INTRO TO INFORMATION SYSTEMS
Minimum Credits: 3
Maximum Credits: 3
This course is designed to introduce students to contemporary information systems and demonstrate how these systems are used throughout global organizations. The focus of this course will be on the key components of information systems people, software, hardware, data, and communication technologies, and how these components can be integrated and managed to create competitive advantage. Through the knowledge of how IS provides a competitive advantage students will gain an understanding of how information is used in organizations and how IS enables improvement in quality, speed, and agility. This course also provides an introduction to systems and development concepts, technology acquisition, and various types of application software that have been prevalent or are emerging in modern organizations and society.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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IS 1410 - DATABASE MANAGEMENT SYSTEMS
Minimum Credits: 3
Maximum Credits: 3
The database-oriented course provides the students with an introduction to core concepts in data and information management. It is centered on the core skills of identifying organizational information requirements, modeling them using conceptual data modeling techniques, converting the conceptual data models into relational data models and verifying its structural characteristics with normalization techniques, and implementing and utilizing a relational database using a multi-user database management system. The course will also include coverage of basic database administration tasks and key concepts of data quality and data security.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 0400
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IS 1412 - GRAPHIC DESIGN
Minimum Credits: 3
Maximum Credits: 3
In this course, students learn how to effectively use Adobe Creative Suite programs: Photoshop, Illustrator, and InDesign. Through a series of lectures and hands-on exercises and projects, you will gain a working knowledge with each of the Adobe applications and learn the advantages they provide. Skills learned in this class allow students to design for printed or electronically displayed materials, such as business logos, brochures, posters, flyers, or websites. These skills are typically needed to pursue a career as a Graphic Designer, but are useful across many different disciplines to make an employee more resourceful, especially Marketing.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
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IS 1415 - WEB DEVELOPMENT
Minimum Credits: 3
Maximum Credits: 3
This course is intended to provide the basis needed for students to become a web professional or a key contributor to web application decisions made by an organization. Students will gain front-end web development skills, positioning them to become a Front-end Web Developer, Web/User Experience Designer, Web System Analyst, or Website/E-commerce site content manager. Knowledge of the web will be critical as no matter what career is pursued, as the web is the platform of the present & future.
Proper HTML & CSS conventions will be learned as these web technologies are leveraged in the construction of user interfaces. JavaScript & jQuery will be introduced late in the course to come full circle on the technologies used in front-end web development. Along the way, useful development tools, browser nuances & the evolution of web standards will be discovered by the students as their knowledge of website development grows.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: IS 0400 or CS 0100 or CS 0455 or HUM 0500 or HIST 0760
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IS 1420 - SYSTEMS ANALYS AND DESIGN
Minimum Credits: 3
Maximum Credits: 3
This course discusses the processes, methods, techniques and tools that organizations use to determine how they should conduct their business, with a particular focus on how computer-based technologies can most effectively contribute to the way business is organized and operates. The course covers a systematic methodology for analyzing a business problem or opportunity, determining what role, if any, computer-based technologies can play in addressing the business need, articulating business requirements for the technology solution, specifying alternative approaches to acquiring the technology capabilities needed to address the business requirements, and specifying the requirements for the information systems solution in particular, in-house development, development from third-party providers, or purchased commercial-off-the-shelf packages.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 0400
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IS 1425 - NETWORKING
Minimum Credits: 3
Maximum Credits: 3
This course provides in-depth knowledge of data communications and networking requirements including networking and telecommunications technologies, hardware, and software. Emphasis is upon the analysis and design of networking applications in organizations. Management of telecommunications networks, cost-benefit analysis, and evaluation of connectivity options are covered. Students learn to evaluate, select, and implement different communication options within an organization.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 0400
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IS 1426 - HARDWARE AND OPERATING SYSTEMS
Minimum Credits: 3
Maximum Credits: 3
Information technology professionals will encounter a variety of platforms in their career. The role of the IT professional is to select, deploy, integrate, and administer platforms or components to support the organizations infrastructure. This course covers the fundamentals of hardware and operating systems and how they integrate to form essential components of its systems. In addition, this course positions students to pass the CompTia A+ Certification exam. Students will gain hands-on experience with the many components inside of a computer, along with gaining operating system knowledge to accomplish the many routine tasks of a PC technician or IT specialist.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 0400 or CS 0100 or CS 0455
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IS 1428 - MOBILE APPS
Minimum Credits: 3
Maximum Credits: 3
This course teaches students how to take a mobile application from the ground to market by developing a mobile strategy, weighing design options, and leveraging technologies to build a desired application. Students will learn about the different components that form the mobile landscape and how we came to the rapid success that is seen today. Students will become familiar with the most widely adopted mobile platforms, the differences they have between them and learn about the distribution channels these apps must travel through before they are available in the marketplace. Students will design and prototype mobile apps using a variety of tools. Lastly, students will go through the application building process learning the concepts behind building basic Android mobile applications.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 1420
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IS 1435 - IS PROJECT MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
This course allows students to experience the fundamentals of project management & demonstrates its value in helping organizations successfully complete projects. The course traverses through the Systems Development Life Cycle by understanding and applying techniques from different project management methodologies, such as the Waterfall & Agile methods. Creation of key project management deliverables, developed by student teams, emphasizes these learning objectives.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 1420
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IS 1440 - QUALITY ASSURANCE
Minimum Credits: 3
Maximum Credits: 3
Academic Career: Undergraduate
Course Component: Seminar
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 1420
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IS 1441 - BUSINESS INTELLIGENCE
Minimum Credits: 3
Maximum Credits: 3
This course provides an introduction to Business Intelligence, including the processes, methodologies, infrastructure, and current practices used to transform business data into useful information and support business decision-making. The development and use of data warehouses and data marts to support business analytics is discussed. Data mining, visualization, and statistical analysis along with reporting options such as key performance indicators, management dashboards and balanced scorecards will be covered. Text and web mining are discussed, and the application of selected data mining techniques to business decision making situations is illustrated. Technologies utilized in the course may include SAP Business Warehouse, SAP Business Objects, Crystal Reports, RapidMiner, Tableau, SAS, and R.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: IS 1410
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IS 1445 - IS SPECIAL TOPICS
Minimum Credits: 3
Maximum Credits: 3
This course involves a detailed analysis of particular topic not covered by regularly scheduled courses.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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IS 1450 - ENTERPRISE APPLICATIONS
Minimum Credits: 3
Maximum Credits: 3
This course examines the role of enterprise systems in organizations. It will focus on business processes, business process integration, and information technology for enabling the integration. This is necessary for effective planning and control of the organization to better utilize its resources and knowledge to obtain a competitive advantage. The course also covers selection and implementation of ERP systems. A part of the course will be set aside for demonstration and ‘hands on’ exercises with one of the available ERP software.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 0400
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IS 1460 - HEALTH INFORMATION MANAGEMENT APPLICATIONS 1
Minimum Credits: 3
Maximum Credits: 3
This course will introduce students to the application of clinical information systems utilized in modern healthcare. Healthcare processes and concepts will be reinforced through a hands on learning environment, enhancing a students familiarity with a healthcare information system. Scenario based learning will push students to analytically come upon solutions and apply them in this simulated environment.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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IS 1461 - HEALTH INFORMATION MANAGEMENT APPLICATIONS 2
Minimum Credits: 3
Maximum Credits: 3
Building upon HIM Application 1 experiences, students will explore various types of clinical information systems that are utilized in the healthcare industry. Students will perform common tasks within simulated environments to gain practical knowledge of these multi-faceted systems.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: IS 1460
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IS 1488 - IS INTERNSHIP
Minimum Credits: 3
Maximum Credits: 3
The IS internship uses the workplace as a living laboratory for students to study in depth about the IS discipline. An internship is primarily an academic experience, not a part-time or full-time job, in which students work for a firm or organization under a supervisor and faculty sponsor to achieve specific education objectives. Thus, a student earns degree credits for what is learned, not for work performed for the internship supervisor. Instructor consent required.
Academic Career: Undergraduate
Course Component: Internship
Grade Component: H/S/U Basis
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IS 1489 - IS INDEPENDENT STUDY
Minimum Credits: 3
Maximum Credits: 3
The student undertakes, under specific conditions, an independent program of study, research, or creative activity, usually off-campus and with less immediate and frequent guidance from the sponsoring faculty member that is typically provided in directed reading or directed research courses.
Academic Career: Undergraduate
Course Component: Independent Study
Grade Component: LG/SU3 Elective Basis
Management
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MGMT 0500 - PRINCIPLES OF MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
Introductory course in management. This course is designed to enhance the student’s knowledge and understanding of the four primary processes of management: planning, organizing, leading and controlling, with special emphasis on the planning and leading processes. We will also explore the major schools of management thought, the social role of business, managerial decision making processes and managerial ethics. Upon completion of the course the student should have a clear understanding and knowledge of the current managerial environment, its scope and complexities.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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MGMT 1000 - MANAGEMENT POLICY
Minimum Credits: 3
Maximum Credits: 3
An integrative course that focuses on strategic planning, policy formulation, and corporate decision making. Comprehensive cases are used to give the student practice in applying business theories to the solution of management problems.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 1520
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MGMT 1435 - MANAGERIAL PROJECT MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
This course introduces students to the fundamentals of project management and demonstrates its value in helping organizations successfully complete projects. The course will cover topics such as the project life cycle, and other valuable tools and techniques related to project management. The use of MS project will also be included.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: MGMT 0500
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MGMT 1510 - HUMAN RESOURCES MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
Advanced course in management. A study of current policy and practices in human resource management. Topics include recruitment, selection, training, performance appraisal and compensation. Special attention is given to the legal environment surrounding human resource management.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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MGMT 1515 - RECRUITMENT, SELECTION, RETENTION, AND SEPARATION
Minimum Credits: 3
Maximum Credits: 3
This course examines key concepts and techniques for developing a process to recruit and select qualified staff and create an environment that encourages high performers to continue working for your organization. The course will also explore some key elements that an organization should consider in situations where an employment relationship must come to an end.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 0500
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MGMT 1520 - ORGANIZATIONAL BEHAVIOR
Minimum Credits: 3
Maximum Credits: 3
This course integrates concepts from the behavioral sciences into the study of human behavior in business organizations. The course is designed to: enhance the student’s knowledge and understanding of individual, group and organizational processes which affect human behavior in the formal organization (personality, perception, motivation, stress, power and politics, etc.); Enhance the student’s knowledge and understanding of managerial techniques and applications that can be used to improve both individual and organizational performance (job design, MCO, employee selection, etc.).
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 0500
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MGMT 1525 - EMPLOYMENT LAW AND NEGOTIATION
Minimum Credits: 3
Maximum Credits: 3
This course surveys the legal factors that affect the general practice of human resources management in both the private and public sectors, and in both union and non-union environments.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 0500
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MGMT 1530 - OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
Advanced course in management. The focus is on solving production and operational problems using both quantitative and qualitative techniques. Topics include total quality management, statistical process control, inventory control, scheduling, linear programming, PERT, and CPM.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 0500 and (MATH 0121 or MATH 0120); CREQ: STAT 1040 or STAT 1100
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MGMT 1535 - ORGANIZATIONAL CHANGE MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 1520
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MGMT 1545 - COMPENSATION, BENEFITS AND PERFORMANCE MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
This course familiarizes students with the concepts of compensation management and employee benefits within the wider context of human resource management. The main components of compensation management are presented through: pay survey, job evaluation, and the design of pay structures. It also provides students with an understanding of the performance management process which includes the primary purposes: strategic, administrative, and developmental.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: MGMT 0500
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MGMT 1550 - GLOBAL ISSUES IN BUSINESS MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
This course focuses on a variety of global business issues. The specific issues addressed will vary by instructor, but include global trends in business, international competition, and cultural issues associated with global business.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 0500
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MGMT 1610 - QUALITY MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
This course is an introduction to the study of total quality management, its philosophies and tools. More specifically, the quality dimensions of products and services, the impact of quality on productivity, and the quality philosophies of Deming, Juran, and Crosby will be examined. The student will become familiar with problem solving and some of the primary tools of quality management to include: brain storming, histograms, flow charts, cause and effect diagrams, Pareto Charts and especially control charts for variables and attributes.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MGMT 0500 and STAT 1040
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MGMT 1683 - MANAGEMENT INDEPENDENT STUDY
Minimum Credits: 1
Maximum Credits: 6
The student undertakes, under specific conditions, an independent program of study, research, or creative activity, usually off-campus and with less immediate and frequent guidance from the sponsoring faculty member than is typically provided in directed reading and directed research courses.
Academic Career: Undergraduate
Course Component: Independent Study
Grade Component: LG/SU3 Elective Basis
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MGMT 1686 - MANAGEMENT INTERNSHIP 1
Minimum Credits: 3
Maximum Credits: 3
The management internship uses the work place as a living laboratory for students to study in depth a managerial discipline. An internship is primarily an academic experience, not a part-time or full-time job, in which students work for a firm or organization under a supervisor and faculty sponsor to achieve specific educational objectives. Thus, a student earns degree credits for what is learned, not for work performed for the internship supervisor.
Academic Career: Undergraduate
Course Component: Internship
Grade Component: H/S/U Basis
Marketing
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MRKT 0600 - PRINCIPLES OF MARKETING
Minimum Credits: 3
Maximum Credits: 3
An introductory course in marketing. Examines the role of marketing in our society and within the organization. Emphasis is placed on marketing mix issues: product, place, price, and promotion.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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MRKT 1600 - CONSUMER BEHAVIOR
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing which focuses on how consumers make purchase decisions in a market-oriented society. The course then builds upon this knowledge by examining how managers can use this information to develop marketing strategies for their own products.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1610 - MARKETING RESEARCH
Minimum Credits: 3
Maximum Credits: 3
An intensive “hands-on” course which integrates the concepts learned in undergraduate studies of marketing and statistics. The course is designed to enhance understanding of why and how organizations conduct market research to develop and deliver innovative goods and services.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1620 - MARKETING TOOLS AND ANALYTICS
Minimum Credits: 3
Maximum Credits: 3
An intensive hands on course that identifies the key statistical metrics used in the Marketing field, and then provides students with concrete real world experiences in the analysis of these metrics associated with marketing analytics and ROI for investment in traditional and new owned, paid and earned media channels. The course will examine statistical theory and traditional metrics such as awareness and market share and then examine cutting edge statistical tools such as the suite of metrics available in Google Analytics.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1630 - INTEGRATED DIGITAL MARKETING
Minimum Credits: 3
Maximum Credits: 3
This course is an exploration of various potential applications of internet marketing in addition to the evolving role of e-commerce. Topics include web business models, online branding, creating community and commitment, online research and the impact of the internet on B2C and B2B enterprises. It should be noted that this is a marketing strategy course. It does not involve hands-on applications of the technology, but it does assume a user-based understanding of the web and associated information technology and the ability to use the internet for research purposes.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1635 - SOCIAL MEDIA WAR ROOM
Minimum Credits: 3
Maximum Credits: 3
This is an advanced course that builds on MRKT 1620 and 1630 and provides an intense immersion in the management of a social media presence for a brand. The course essentially places students in a real world simulation of the day to day operation of an array of social media applications and best practices. Students will work as content marketing teams to promote and generate earned media for community and corporate events as a capstone of the course. This course may be taught in a special environment like those found at digital agencies.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1640 - INTERNATIONAL MARKETING
Minimum Credits: 3
Maximum Credits: 3
This is an advanced course that explores the opportunities for organizations to expand their operations globally, and the marketing challenges that are associated with this expansion. The course helps students understand the political, legal, social, cultural, economic, and technological factors related to international marketing, and provides strategies for addressing each of the issues.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Grad LG/SU3 Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1645 - SALES MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
This course begins with an introduction to the field of sales and sales management. We will explore ethical issues in selling and some specific communication principles related to the sales function. You will then learn the elements of the sales cycle from determining who to call, to planning the sales call, to actually making the sales call and completing follow up activities. Time will be devoted to learning how to respond to objections and developing your negotiating skills. You will have the opportunity to put these skills into action through a series of role play exercises.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1650 - PRODUCT MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focusing on the development and management of products, including brand management and new product development.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: MRKT 0600 and MRKT 1610
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MRKT 1655 - PROMOTION MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focusing on the role of marketing communications, with emphasis on the development of an integrated marketing communications campaign.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600 and MRKT 1610
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MRKT 1660 - PRICING MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing combining economic and marketing principles with accounting and financial information to analyze the pricing policies used by real world organizations.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: MRKT 0600 and MRKT 1610
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MRKT 1665 - DISTRIBUTION MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focusing on management of distribution channels, with emphasis on studying channels of existing ‘real world’ organizations.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: MRKT 0600 and MRKT 1610
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MRKT 1670 - MARKETING SPECIAL TOPICS
Minimum Credits: 3
Maximum Credits: 3
Detailed analysis of a particular topic not covered by regularly scheduled courses.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1671 - MARKETING INTERNSHIP 1
Minimum Credits: 3
Maximum Credits: 3
The marketing internship uses the work place as a living laboratory for students to study in depth a marketing discipline. An internship is primarily an academic experience, not a part-time or full-time job, in which students work for a firm or organization under a supervisor and faculty sponsor to achieve specific educational objectives. Thus, a student earns degree credits for what is learned, not for work performed for the internship supervisor.
Academic Career: Undergraduate
Course Component: Internship
Grade Component: H/S/U Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1672 - MARKETING MADE IN ECUADOR TO THE WORLD
Minimum Credits: 1
Maximum Credits: 1
Currently, Ecuador is in the midst of building its brand to the world and is seen as the crucible of the chocolate industry. Ecuador’s stunning volcanic peaks and rich tropical rainforest offer some of the greatest destinations on the planet along with unique and marketable resources of foods and culture. This course is designed to give you an understanding of Ecuador’s natural and cultural assets including art, chocolate, ancient cities and adventure destinations and how to best market them to the world. This will be a hands-on experience where you will make your own chocolate, pottery and help locals prepare native crops as well as design promotions and refine and position their natural and cultural offerings for the global market.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1673 - SOCIAL MEDIA FOR SUSTAINABLE AMAZON
Minimum Credits: 3
Maximum Credits: 3
To give a greater voice to the importance of the sustainable development Amazon to the resident peoples and the planet, this course is designed to train students as new cadre of communicators that can share in a fresh and rich way the value and contribution this complex natural resource, endemic cultures, regional assets and ecosystem has for us all. The course gives the student a deep understanding of area media and social channels, their mission and goals and the types of stories and imagery employed in shaping the story of Ecuador’s culture, resources, bio-diversity and treasures found in the Amazon. Additionally, they will learn and build stories and promote value of the rich biological and economic resources and enterprises ranging from new sources of caffeine, guayusa, to cultural-tourism. These stories will be designed for dissemination through a wide range of media channels and would include development of social media content, infographics, video and slide shows. Students will select an elements of the rainforest, enterprise and/or community and share it through digital channels (Facebook, Pinterest, Instagram, Periscope, Twitter, YouTube) created to highlight these stories and value to audiences in North American audiences. Their results will be posted on websites and social media for The Andes Field School and partner agencies. At the end of the course, students will have built a rich portfolio of content and present it to their peers, faculty and local representatives as a tool for expanding and extending the remarkable stories and resources found in Amazonia.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
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MRKT 1675 - CONSUMER BEHAVIOR
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing which focuses on how consumers make purchase decisions in a market-oriented society. The course then builds upon this knowledge by examining how managers can use this information to develop marketing strategies for their own products.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 0600
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MRKT 1680 - ENTREPRENEURS IDEA LAB
Minimum Credits: 3
Maximum Credits: 3
This course is designed as a pragmatic approach to converting a new idea into a new venture. Students are led through a step-by-step process of developing an idea in context with a beachhead market so that it will be commercially viable. Students will present new ideas, select the best and work on the strongest innovations for presentation to local entrepreneurs at the end of the course. Local business experts and business owners will mentor students during the course.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
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MRKT 1690 - MARKETING MANAGEMENT
Minimum Credits: 3
Maximum Credits: 3
An advanced course in marketing focuses on the major decisions facing marketing professionals in their attempt to meet consumer demand while achieving corporate objectives. Emphasis on case analyses, and the development of a marketing plan for a “real world” client.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SU3 Elective Basis
Course Requirements: PREQ: MRKT 1600 and MRKT 1610 and MRKT 1620
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