University of Pittsburgh Johnstown

2023-2024 Johnstown Campus Catalog

May 15, 2024

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2023-2024 Johnstown Campus Catalog

Marketing Minor

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In addition to an academic major, a student may elect to pursue a minor in Marketing. The specific requirements for the minor are noted below.

Required Course

MRKT 0600 - PRINCIPLES OF MARKETING

Required Upper Level Courses

Select two of the following courses:

MRKT 1600 - CONSUMER BEHAVIOR
MRKT 1610 - MARKETING RESEARCH
MRKT 1620 - MARKETING TOOLS AND ANALYTICS
MRKT 1690 - MARKETING MANAGEMENT

Business Elective

Select one of the following course:

ACCT 0115 - ACCOUNTING PRINCIPLES 1
IS 0400 - INTRO TO INFORMATION SYSTEMS
MGMT 0500 - PRINCIPLES OF MANAGEMENT

Elective Upper Level Marketing Courses

Complete 2 of the courses below:

COMMRC 1144 - VISUAL COMMUNICATION
COMMRC 1133 - INTEGRATED MARKETING COMMUNICATION
MRKT 1630 - INTEGRATED DIGITAL MARKETING
MRKT 1635 - SOCIAL MEDIA WAR ROOM
MRKT 1640 - INTERNATIONAL MARKETING
MRKT 1645 - SALES MANAGEMENT
MRKT 1650 - PRODUCT MANAGEMENT
MRKT 1655 - ADVERTISING AND PROMOTION
MRKT 1660 - PRICING MANAGEMENT
MRKT 1665 - DISTRIBUTION MANAGEMENT
MRKT 1670 - MARKETING SPECIAL TOPICS
MRKT 1680 - ENTREPRENEURS IDEA LAB

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